Scale your demand-gen.
Align marketing & sales.
Improve your lead-quality.
Increase upsell & renewal rates.
Design your PLG journey.
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Demand generation
I can help you generate interest online for your product via digital channels like Google, LinkedIn, Bing, Reddit, and Meta, resulting in a consistent funnel of marketing and sales qualified leads, a higher lead-to-sale conversion rate, and a lower cost-of-acquisition.
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Product-led growth
I can help you turn your free software trial or paid solution into an engine for sales-qualified leads, upsell opportunities, and increased renewal rates through telemetry-dependent in-app notifications, email journeys, and CRM-visible buying triggers for your salespeople.
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Sales enablement
I can help you create alignment between your marketing department and sales force, establishing a closed-loop between marketing efforts and sales needs. I’ll implement a combination of open-communication, performance-reporting software, and overall cross-accountability between marketing and sales.
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Partner strategy
I can help you grow your business through partner channels such as value-added-resellers, integrators, and consultants. I’ll launch incentive tactics to encourage more sales opportunities within partner organizations (such as SPIFs), design partner training and sales enablement, and create processes to ensure business is done seamlessly and efficiently.
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Data & reporting
I can help you understand how marketing is performing, giving you access to key metrics such as: cost-of-acquisition, cost-per-lead, lead-to-sale conversion rate, geographic performance, product telemetry insights, web related metrics, and more. Additionally, I’ll use data to identify your ideal customer profile, seasonal trends, top performing ads / campaigns, and buying signals. I’m a certified Analytics and Data Master by Digital Marketer.
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Public speaking
I can help you build a presence online (webinars), at trade shows, at conferences, or even internally. With years of experience speaking in front of large crowds regularly, manning trade show booths, attending networking events, and conducting webinars - I can bring a skill to your organization that is tough to come by.
About me…
I bring 10+ years experience from the Technology & SaaS industry. My expertise includes growth marketing, lead-generation, digital channels, sales enablement, partner management, product-led growth, account-based marketing, webinar promotion, and customer experience.
If you’re in search of a candidate with years of international experience, confidence in growing a pipeline of business, and lots of energy - I’d love to speak with you.
Personally, I’ve spent over 5 years in Denmark but I'm from Boston, Massachusetts. I speak English and some Danish (it’s a work-in-progress). I love free diving and good music.
“A contagious upbeat attitude that is hard to come by!”
Kim Oustinoff, Partner Account Manager @ Cisco Meraki
“Matthew has an infectious energy, a can-do attitude, and possesses a rare curiosity that’s extremely valuable.”
André Hedegaard Madsen, Director @ Transact Denmark
“One of Matthew’s greatest strengths is being able to listen.”
David Booth, Field Solution Architects Leader @ Connection
About my 10+ years…
Zensai
2023 – 2024
As Lead for Global Growth Marketing, I’ve managed Google ad campaigns (Search, Display, and YouTube), Meta ad campaigns, Bing ad campaigns, LinkedIn full-funnel setups, eBook strategy, Reddit upper-funnel awareness campaigns, account-based marketing campaigns, email journeys for new and existing customers, website pop-up strategy, online webinar promotion, and more.
Expectations for this role included a year-over-year increase in a number of KPI’s, such as the # of sales-qualified leads, # of marketing-qualified leads, cost-per-lead, conversion rates, website performance, cost-of-acquisition, and others.
My team was comprised internally of a supporting data analyst, as well as an external team of seven marketing agency resources.
Zensai is a scale-up SaaS company based in Aarhus, Denmark. Products include learning management software (LMS), performance management software, & AI learning and course creation tools.
Cisco
2020 – 2022
As a Digital Marketing Manager, I designed post-sale digital marketing & customer experience in EMEA. Goals included NPS scoring and upsell/renewal rates. Responsibilities included creating and optimizing post-sale email journeys, supporting our team of customer success managers, and developing creative ways of supporting customers (via webinars and other digital content).
I was able to get very close to customers in this role, conducting voice-of-the-customer interviews, gathering insights that could enhance future marketing efforts. This was a data-heavy role; I was constantly reviewing product telemetry to identify gaps in our customer’s product journey. High adoption translated to high recurring revenue, which was my primary KPI.
Cisco is the industry leader within the internet space. They provide solutions for networking, data center, security, and more.
Connection
2014–2019
I began my career with Connection as an Account Manager, moving to a Channel Marketing Specialist role in 2017. In my opinion, every marketer should have sales experience - the pressures of achieving a quota, working directly with customers, and being downstream of marketing has remained of crucial experience for me. I brought this experience into my marketing role at Connection, supporting Cisco’s lead and revenue generation for a sales force of 500+.
Connection is a Fortune 1000 company & top-tier technology VAR in the US. They resell, install, and support thousands of technology and software products.